Why did you want to open your own store?
I think that it has always been in my blood. Both of my parents owned their own businesses and my brother does as well. It's something that I've wanted to do for almost as long as I can remember (well, after I wanted to be the CEO of Walt Disney World) and that I've been working on for nearly as long. I've always looked at school and jobs as steps to get me to this point.
The more I traveled, the more I realized that downtown Holland is really unique – filled with thriving, independent businesses and a local community that is proud of their town. It seems that so many small cities are fading away, but Holland is the opposite of that.
How did you choose the name?
It's a combination of the names of so many people that have inspired me to do this and live my dream. Frances is my Grandma's name and Jaye came from a slew of people that have impacted my life; my Oma (Jennie), my parents (Jan and Jerry), my siblings (Joel, Jason and Jill), and my Aunt (Judy).
What do the symbols represent?
The symbols are glyphs that represent explore and connect. My best friend and I have traveled for years together (Morocco, Greece, Costa Rica, Joshua Tree, Croatia). We've been on a ton of adventures and we wanted something to represent that. A couple of years ago we got these symbols tattooed and they evolved into what I want for Frances Jaye; to explore through this unique and creative experience and connect with our customers, vendors, employees and everyone Frances Jaye brings me in contact with.
Describe your personal style.
Tomboy-ish with a bit of my 6th grade self mixed in. I go through phases where I wear things constantly until I'm completely over them. Right now it's mules, ribcage jeans, and a hoop earrings, nearly everyday.
Gin and Tonic... and if my Dad's making it, a weak one!
How would you spend a Sunday?
A good day is spending time with my husband, Josh and our cats, Fritz and Pierre and getting time outside.