is always
in season

new markdowns & more merchandise
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Sustainable Brands

The story of

Jenny VanVeen

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What we do

Frances Jaye offers conscious shopping for all people and their homes while striving to do good in our community. We believe in the power of clothing and beautiful objects as an avenue for self-exploration, expression and creativity. We love helping our customers find pieces that make them feel like their best selves. 

To us, a retail space can be a place of community. We make it a conscious goal to serve all of our customers with the same interest, kindness, and respect. We look forward to interacting and sharing little pieces of our customer’s life with them one visit at a time. In 2021, we began donating 2% off our monthly sales to various charities we are inspired by. By supporting local initiatives financially and by word of mouth, we hope to foster a sense of allyship to organizations doing important work for our local community. 

Our social and environmental impact matters to us. That’s why we prioritize finding brands that put ethical practices at the forefront of their mission. We believe that the future of our planet is dependent on the conscious retailer and consumer. We take care in curating products for our store and have active goals of improving this process continually as we grow. We are committed to bringing you timeless pieces that you will love and treasure for years to come.



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Just in time for fall

The denim edit

Fall is starting to happen, and all of the beautiful Fall merchandise has been arriving. We want you to feel prepared, so we put together a collection of this seasons trending denim. Check out our Fall Denim Edit!

denim on
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Take note with

Notem Studio

NOTEM reflects a straightforward and functional approach to design. Rooted in the Scandinavian design tradition of space and light, their products are simple, aesthetic and easy to use. The NOTEM collection is a result of a comprehensive exploration of the intrinsic purpose of
every single product.

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On the go this Fall with

Herschel Supply Co.

Pack It Up

Leather Goods By


As we are heading into Fall, we are fallling in love with our new brand Nimes. Sustainably crafted in a small village of Bueons Aires, Nimes produces their leather free of chemical using a vegetable tanning process. 


discover your inner sea witch


Merewif, translating to 'sea witch' in old English, is a jewelry brand that celebrates and takes inspirtation from the alchemy of the sea.


Fall in Love this Fall with

Girlfriend Collective

Sustainable, ethical activewear made of old water bottles. New styles and colors of leggings, bras and bike shorts now in stock.

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Big style, small cost - Shop sale

Our retail store

50 E.8th Street
Holland, MI 49423

Mon - Sat: 10 - 6pm

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