• Levi’s began ulitizing “Water<Less” technology practices in 2011 to reduce water waste. Instead of washing denim with water and fabric softener for a “lived-in” feel, Levi’s now softens 80% of their denim with a waterless process that utilizes golf balls and bottle caps to soften their jeans. 
      • Levi’s Wellthread collection is using materials like hemp and recycled denim to minimize its environmental impact.
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