In the early '90's Jungmaven founder, Robert Jungmann, became passionate about putting a stop to clear-cutting practices that devastate the planet– and knew growing hemp offered a solution to this, as well as to many other environmental issues. At that time, hemp was not considered fashion, and Rob’s concept to design a high-quality hemp tee was born from a determination to get the industry and the public to recognize both hemp's massive potential to heal the planet and to become a fashion-forward textile. Jungmaven believe the Earth deserves our Love & Care, and you don’t have to sacrifice style or function to be kind to Nature.