Alex Crane describes their clothing as "breezy," but what truly sets them apart is their use of 100% natural, renewable materials—something rare in fashion, where only 1% of clothes meet that standard. Most clothing (65%) is made from plastic-based fibers like polyester, nylon, and acrylic. Alex Crane focuses on fabrics, colors, and fits that feel light and effortless, inspired by the spirit of the breeze—a call to enjoy life, even in its difficult moments. That ethos also guides their production, with a commitment to sustainability and ethical practices that benefit both the planet and the people involved.