Alex Crane likes to say they make breezy clothes, but the reality is their clothes are made from 100% natural, renewable materials.  And that makes them pretty rare: currently, only 1% of clothes are made from natural materials. Most clothing (65%) are made from plastic (polyester, nylon and acrylic are all plastics). Alex Crane chooses fabrics, colors and fits that feel cool and light. They believe breeze is a spirit - it’s a reminder to jump in the ocean and watch the clouds and hum a tune. Because life is worth enjoying (even when it’s sad or painful or boring). And, for better or worse, clothes have a big impact on how we feel. That spirit extends to their production practices as well. They're committed to making products that are good for the earth and the people involved.