Shinola is a Detroit design brand with an unwavering commitment to crafting lasting products, from watches to leather goods and even a hotel. They celebrate timeless design and thoughtful craftsmanship with products and stories that inspire people to live well and be confident in a style that is uniquely their own. 

As the story goes, the discussion around this nom de plume got a touch heated, leading to a board member to exclaim, “You don’t know shit from Shinola!” Shortly thereafter, Shinola became their official name.