Elk was founded by husband and wife Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia. With a highly considered approach to design, ELK collections resonate with the global audience in over 10 countries through a level of product refinement, range curation, and intellect that is innately their own. The ELK customer has always embraced slow fashion, and shops for investment pieces that build on their existing wardrobe. Elk creates products responsibly that are good for people and our planet. They work to support traditional trades and a circular economy whilst ensuring the creation of safe, fair and inclusive work. They strive to operate ethically and transparently, minimize their environmental footprint and promote positive social practices.